In the conservation sector, women are fundamental, driving local impactful changes that resonate far wider and contribute to a global movement – thinking globally, while acting locally. Their stories are as diverse as the ecosystems they work tirelessly to protect.
The Conservation Volunteers’ Women in Conservation series delves into fascinating stories of efforts, achievements, and challenges faced along the way. This unique collection of stories not only shines a light on their exceptional contributions or aspirations, but also serves as a wellspring of inspiration for the next generation of conservationists. Join us as we celebrate their dedication to nature and often pioneering spirit, defining the landscape of environmental conservation in local green spaces.
So far in this series we have heard about the practical, ‘on the ground’ skills necessary for a career in the environmental sector. In this piece, we will hear from one of our ‘essential enablers’ in our Marketing department, Devon Noll, and why she carved out her niche of amplifying TCV’s message…
Growing up in Upstate New York, I was surrounded by the wild beauty of mountains, forests and lakes. My childhood was filled with days spent exploring creeks for frogs and salamanders, hiking woodland trails to catch glimpses of deer, foxes and birds, swimming in Lake Ontario and marvelling at the vibrant autumn foliage. That early immersion instilled in me a deep and enduring love for the natural world. Now, I call a small village in Hampshire here in the UK my home. While the landscapes might be different, that fundamental connection to nature remains as strong as ever.
Being a part of the marketing team at TCV, I’m often reflecting on the diverse ways we contribute to our mission: we connect people together to protect and restore nature. While the crucial work of our operations teams directly shapes the natural world and those diverse communities we work with, my impact comes through a different lens. This digital focus doesn’t diminish my deep connection to nature, not my dedication to its benefit; in fact, it stems from it. While I may not be physically planting trees or creating a footpath, my dedication to nature’s benefit is profound, and my work is designed to amplify the impact of those who are.
Nurturing Nature, Personally
My love for the natural world isn’t something I switch off when I leave my desk. It’s an integral part of who I am. You’ll often find me and my rescue dog on long walks through our local woodlands, breathing in the scent of local wildflowers and listening to birdsong. There’s a particular joy I find in watching the seasons change, from the first snowdrop in February to the changing colours of autumn.
My garden is another extension of this passion. It’s not just a patch of land; it’s a haven for local wildlife. I actively garden for nature, planting native species that provide food and shelter for pollinators, birds and insects, and even cutting a hole in my fence for hedgehogs. I love nothing more than seeing a busy bee flitting between flowers or a cheeky jackdaw perched on our honeysuckle-covered pergola. For me, these small acts of nurturing nature at home are deeply fulfilling. They’re a reminder that even in our own garden, we can make a difference.
The Digital Roots of Conservation
This personal connection to nature fuels my professional drive. While I might not be creating an impact by digging in the soil planting a communal garden or removing invasive species like my operational colleagues, my role as a digital marketer is crucial to everything our charity achieves. Think of it this way: the vital work of conservation – restoring habitats, protecting endangered species, engaging volunteers – has a greater effect if people know about it, are inspired by it and are able to support it.
That’s where I come in (along with the rest of the very talented marketing team)! My work involves:
- Sharing our stories: crafting compelling narratives about the impact of our conservation efforts by showcasing the dedication of our volunteers and the beauty of the natural world we’re striving to protect
- Connecting with supporters: through our websites, social media and email campaigns, creating pathways for people to get involved, whether by volunteering, donating or simply learning more about the many different ways to get involved with TCV.
- Empowering action: ensuring our online platforms are clear, engaging and easy to navigate, making it simple for individuals to take that next step and become part of our TCV community
- Amplifying our message: in a crowded digital world, working to make sure our voice is head, reaching new audiences and inspiring a broader movement for nature
This work is ongoing and always changing. Making improvements is a continuous process we go through each year in marketing. Without effective communication and a strong online presence, the incredible efforts of our operations teams and volunteers may not be seen or understood by the larger public. My work, while digital, is about building bridges that connect passionate people with vital causes. It’s about ensuring our message resonates, our calls to action are heard, and ultimately, that TCV can continue its essential work across the UK.
So, while my hands might be on a keyboard rather than in the soil during my working hours, rest assured that every click, every post and every website update is driven by the same deep-seated love for nature that inspires me in my garden and on my walks. Because whether you’re planting a tree or crafting a compelling story about one, we’re all working towards the same vital goal: a healthier, more vibrant natural world for everyone.
TCV has many roles that are essential enablers to deliver our work, such as Marketing, Finance, IT and People Services. If you are passionate about supporting more people to connect with nature, view our Careers page to find out how you can join the team.
Keep up to date with the latest news and activities from The Conservation Volunteers by following us on Twitter, Facebook, LinkedIn and Instagram. You can also sign up to receive TCV’s Greenzine newsletter for more ways to get involved.
